A wine producer who wants to reach the Swedish consumer market has to get any of its products listed in Systembolaget’s assortment. State-owned Systembolaget has since the early 2000s, through a statutory monopoly, sole right on the sales of alcoholic beverages to the public through over 400 locations.
For every Swedish wine importer, good contact and cooperation with Systembolaget is an outmost importance
Competition is fierce, and all wine producers need a serious, dynamic and business friendly partner with great knowledge of the Swedish market and the type of wines that are requested by the Swedish consumers.
DISTRIBUTION AND LOGISTICS
THE KEY OF SUCCESS
In order to
achieve success as a wine importer, knowledge of the products as well
as marketing and sales is a must. Parallel to this is an efficient
logistics and distribution organization as important. To achieve the
best possible storage and distribution efficiency with a pronounced
environmental awareness, Segerstrom Wines has chosen to cooperate with
the logistics company JF Hillebrand TPL.
WE HAVE GREAT KNOWLEDGE OF THE SWEDISH MARKETSegerstrom Wines believe in creating long term relations between our producers wines.
We add value to our partners by combining our passion, knowledge, drive and creativity
As a partner in Scandinavia we can offer you as a producer a number of different business opportunities. See brief description below about different sales activities we continuously work on.
we compete on calls of tenders announced by Systembolaget. Since the
Scandinavian off-trade markets are ruled by monopolies, the purchasing
process is very strict.
We work in close relationship with a number of partners to compete on Monopoly tenders. We believe it is very important to work in close relationship with the producer, together come up with good suggestions on wines to meet current tender requests.
win Monopoly tenders and get a listing, we focus on well extended
marketing activities the first year. We are willing together with you as
a partner to push on marketing initially to make this happen.
Besides competing on tenders we also work on proposing wines to the monopolies too fit to specific range of selections. This we do when we have something extraordinary to present. It could be a new AOC, old vintages or something innovative. If you believe you have an interesting wine, that you are willing to offer please let us know and we can present it to the monopolies.